Brand resources
The Owlie brand.
A compact guide to using our name, mark, color, and voice consistently—plus approved logo files ready to download.
Download logos
Approved artwork
Logos, ready to use.
These are the approved flat, 2× PNG exports. Choose the version made for your surface instead of altering the artwork.
01 — Symbol
Owlie mark
Use the mark when the space is compact or Owlie is already named nearby.
02 — Lockup
Owlie logo
Use the full lockup when the name should be explicit. Keep the mark and wordmark together.
Color
Paper, ink, and one spectrum.
Neutral surfaces carry the structure. The nine-facet spectrum is the signature: keep it ordered and reserve it for Owlie brand moments.
Press Black
hsl(0 0% 9%)
Soft Ink
hsl(0 0% 20%)
Sprout Paper
hsl(100 25% 98%)
Paper White
hsl(0 0% 100%)
The order is part of the identity. Do not reorder the hues or use individual facets as interface status colors.
Type and voice
Calm, precise, quietly optimistic.
Geist Sans
Clear enough to act on.
Geist carries headlines, body copy, labels, and controls. Prefer plain language, useful detail, and confidence without hype.
Geist Mono
EVIDENCE / POLICY / ACCESS
Geist Mono carries structural labels, identifiers, and technical detail. The custom Owlie letterforms belong only inside approved wordmark artwork.
Use it well
Keep the identity intact.
The supplied files already contain the right geometry, color, and wordmark. Choose the right asset and leave it untouched.
Do
- Use the approved artwork as supplied.
- Match the logo version to its intended surface.
- Leave clear space around the mark and lockup.
- Keep Owlie capitalized in running text.
Avoid
- Shading, recoloring, gradients, or added effects.
- Stretching, rotating, cropping, or redrawing.
- Rearranging the facet colors.
- Separating the mark from the supplied lockup.
Something else?